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Una visión multidimensional del marketing de experiencias. Son tiempos difíciles para muchas empresas. El perfil del cliente y el marco en el que las empresas desarrollan sus actividades está cambiando rápidamente. Hoy la mayoría de compañías se mueven en mercados hiper-competitivos, con productos y servicios casi indiferenciados y compitiendo esencialmente por precio. Una visión multidimensional del marketing de experiencias. 12 capítulos, 13 autores.
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Monday, 7 March 2011. States that research amongst 1,200 businesses reveals only six per cent of entrepreneurs use social media to gain customer insights. Sage UK Omnibus surveyed 1,200 SMEs from its 800,000 strong. Not even a phone call or apology let alone trying to turn the customer around into an advocate.
Ever since being a member of The Customer Factor. To anyone who is serious in building and maintaining a rock solid service business of any kind.
Customer service is about interacting meaningfully with your customer. Customer service has become cliqued and in many respects lost its true meaning. Customer service is absolutely critical to brand success because brand is about feelings, loyalty and association. Customer interactions are emotional, they are emotional because. To know them is to love them.